Gigi Hadid Transforms Into Living Art for Miu Miu’s 2025 Leathergoods Campaign

Gigi Hadid isn’t just modeling handbags—she’s becoming a work of art in Miu Miu’s mesmerizing 2025 Leathergoods campaign. Shot by legendary photographer Steven Meisel, the images are digitally hand-painted to resemble vintage portraits, blending mid-century elegance with modern luxury. The result? A campaign that feels both timeless and fresh.

At the center of each painterly scene, Hadid showcases Miu Miu’s signature Wander and Arcadie bags, styled by Lotta Volkova in a dreamy mix of daisy prints, gingham checks, and buttery suede skirts. The palette—fuchsia, moss green, and mustard yellow—plays with rich textures, while her beauty look (a curled bob and soft pastel makeup) completes the artistic vision.

The accessories, crafted in Miu Miu’s iconic matelassé leather, add a sculptural touch. Set against soft pastel backdrops, the campaign—art-directed by Edward Quarmby—feels like a gallery-worthy blur of fashion and fine art.

Miu Miu proves once again that their designs aren’t just accessories—they’re masterpieces.