Gracie Abrams Brings Effortless Glow to Hourglass Cosmetics’ Latest Campaign

Gracie Abrams just gave everyday beauty a whole new meaning. The acclaimed singer-songwriter has been unveiled as the face of Hourg...

Gracie Abrams just gave everyday beauty a whole new meaning. The acclaimed singer-songwriter has been unveiled as the face of Hourglass Cosmetics’ Summer 2025 campaign, lensed by renowned photographer Ben Hassett.

Titled "Any Time, Any Place, Any Wear," the campaign follows Gracie through the rhythms of her day—from soft morning light to an effortlessly chic evening out. The looks showcase natural yet polished makeup, spotlighting Hourglass staples like the Vanish Airbrush Concealer and Veil Hydrating Skin Tint, alongside the debut of their new Illusion Priming Moisturizer.

In a statement, Gracie shared that her approach to music and makeup stems from the same philosophy: authenticity. "When I write a song, I tune everything else out to stay true to myself. Beauty is the same—I’m not interested in covering up who I am," she says. "Hourglass gives me products that let me feel real and confident, no matter where I am or what time it is."

The campaign’s soft, radiant imagery mirrors Gracie’s understated yet magnetic presence—proving that effortless beauty is always in style.