Ashley Park Embodies Jet-Set Glamour in Weekend Max Mara’s SS25 Collection

Ashley Park channels Riviera vibes in Weekend Max Mara’s SS25 collection, packed with breezy dresses, bold prints, and travel-ready glam.

Ashley Park is serving serious vacation energy in her new collaboration with Weekend Max Mara. As the face of the brand’s Spring-Summer 2025 Signature Collection, Park brings her playful charm—and Emily in Paris flair—to a series of looks built for Mediterranean daydreams.

The collection blends vibrant sorbet tones, breezy fabrics, and feminine cuts. Think: backless tops, flowy skirts, and soft-washed denim made for ease and style. Whether she’s twirling in a pink sundress or lounging seaside in a jungle-print crop top, Park channels joy, freedom, and effortless elegance.

Shot by Sean Thomas and styled by Giovanni Dario Laudicina, the campaign captures Park living her best Riviera life—barefoot on the rocks, roses in hand, or wandering sun-drenched streets. Key accessories include strappy sandals, statement jewelry, and the brand’s signature woven Pasticcino bag.

This collection isn’t just for a getaway—it’s for the woman who turns every moment into a stylish escape.