Ferragamo’s Pre-Fall 2025 Campaign Channels Old Hollywood Glamour
Ferragamo’s Pre-Fall 2025 campaign blends Old Hollywood charm with Italian elegance in a cinematic short film directed by Alice Rohrwacher.
Ferragamo is reviving the golden age of cinema with its mesmerizing pre-fall 2025 campaign. Paying homage to its roots as the legendary "shoemaker to the stars," the luxury house unveils L’Appuntamento, a three-part fashion film dripping in vintage glamour.
Directed by acclaimed Italian filmmaker Alice Rohrwacher, the first chapter was shot at Rome’s iconic Cinecittà Studios—a fitting backdrop for this cinematic tribute. Starring model Angelina Kendall as a poised Hollywood starlet, the film captures intimate behind-the-scenes moments: a makeup brush gliding across her cheek, a pair of deep plum Gancini slingbacks being polished, and a sleek purse handed over just before action is called.
Creative director Maximilian Davis wanted the campaign to feel authentically Italian while nodding to classic Hollywood allure. Rohrwacher’s signature blend of wit, nostalgia, and contemporary flair brings the vision to life, making each frame a stylish ode to Ferragamo’s legacy.
The result? A dreamy fusion of fashion and film—where timeless elegance meets modern storytelling.
