Giorgio Armani Mare Launches Global Coastal Tour for Summer 2025
Giorgio Armani Mare kicks off its global Summer 2025 tour May 27 with luxe seaside pop-ups in Sardinia, Cannes, Capri, and Shelter Island.
Giorgio Armani is taking luxury to the shore with the return of its Mare Summer 2025 tour. Launching May 27 in Porto Cervo, Sardinia, the brand sets sail with a global series of pop-ups in glamorous beach destinations, blending high fashion with laid-back seaside elegance.
The kickoff coincides with Armani’s custom yacht, Sørvind, racing in the Superyacht Regatta hosted by the Yacht Club Costa Smeralda. From there, the Mare tour docks in Cannes and Capri—where a season-long pop-up will take over the island’s iconic piazzetta—before wrapping up with a beach club activation on Shelter Island, New York.
Each destination gets the full Armani treatment: teakwood finishes, coastal decor in turquoise and gray, Armani/Casa touches, and even ice cream carts from Armani/Dolci. The backdrop perfectly complements the Mare 2025 collection’s relaxed neutral tones and sporty menswear looks.
In partnership with the One Ocean Foundation, Armani also infuses the tour with an eco-conscious message—bringing sustainable style to the sea.
