Kim Kardashian Adds Faux Piercings to Viral Skims Nipple Bra

Kim Kardashian is back with a new twist on a viral hit. After the internet went wild for the Skims Ultimate Nipple Bra, she’s turning up the heat with a pierced version—minus the pain.

Launching May 22, the new Skims Pierced Nipple Push-Up Bra retails for $74 and comes in three neutral shades. It features removable faux nipple jewelry, teardrop-shaped foam pads for that perky effect, and a hidden underwire for extra lift. According to the brand, it’s “made to be seen”—and it shows.

The campaign, shot by Mick Kelleher, leans into the bold vibe. In the video, a woman struts into a bar with pierced nipples catching every eye, saying, “There’s enough painful things about being a woman… Get the ooh without the ouch.”

Designed to be sexy, daring, and zero commitment, this bra gives you the edge of a piercing—no needle necessary.

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