Kim Kardashian Drops Skims Nipple Bra with Faux Piercings—No Pain Required

Kim Kardashian unveils the Skims Pierced Nipple Bra—complete with faux piercings, perky padding, and zero pain. Available May 22 for $74.

Kim Kardashian is back with a new twist on a viral hit. After the internet went wild for the Skims Ultimate Nipple Bra, she’s turning up the heat with a pierced version—minus the pain.

Launching May 22, the new Skims Pierced Nipple Push-Up Bra retails for $74 and comes in three neutral shades. It features removable faux nipple jewelry, teardrop-shaped foam pads for that perky effect, and a hidden underwire for extra lift. According to the brand, it’s “made to be seen”—and it shows.

The campaign, shot by Mick Kelleher, leans into the bold vibe. In the video, a woman struts into a bar with pierced nipples catching every eye, saying, “There’s enough painful things about being a woman… Get the ooh without the ouch.”

Designed to be sexy, daring, and zero commitment, this bra gives you the edge of a piercing—no needle necessary.