Madelaine Petsch Brings Sweet Style to Tory Burch x BonBon Collab
Madelaine Petsch stars in the playful Tory Burch x BonBon collab, a candy-inspired collection of colorful accessories launching May 20.
Tory Burch’s latest drop is as sweet as it gets—literally. The designer has teamed up with Swedish candy brand BonBon for a limited-edition collection inspired by colorful confections like marshmallows, gummies, and licorice. Leading the playful campaign is Madelaine Petsch, whose bold style and signature red hair are a perfect match for the candy-coated vibe.
Shot by Oliver Hadlee Pearch, the campaign features Petsch lounging in a tub filled with candy, twirling in a BonBon tee, and standing inside an oversized shopping bag—adding a dose of whimsy to every frame.
The collection features fan-favorite Tory Burch staples like Miller sandals and mini Fleming hobo bags, reimagined in bubblegum pinks, banana yellows, and cotton-candy blues. Pastel earrings, charms, and accessories are wrapped in limited-edition BonBon packaging for an extra sugar rush.
Available in North America from May 20 to June 23 in select Tory Burch stores and online, the collection is a joyful reminder that growing up is overrated. As BonBon co-founder Selim Adira puts it: “Growing up is a trap.”
