Elsa Hosk Brings Bold Energy to UGG’s Fall 2025 “Iconic Design” Campaign

Elsa Hosk is the face of UGG’s Fall/Winter 2025 campaign — and she’s redefining what cozy looks like. In the new “Iconic Desi...

Elsa Hosk is the face of UGG’s Fall/Winter 2025 campaign — and she’s redefining what cozy looks like.

In the new “Iconic Design” campaign, the Swedish model blends playful styling with serious fashion chops. Whether she’s standing tall in denim while clutching balloons or lounging in a ribbed dress and fleece layers, Elsa nails that perfect mix of relaxed and elevated.

The collection highlights UGG’s newest takes on comfort-meets-style staples. The Classic Micro is reimagined with a lower cut and the same plush feel. The new Elea Slip-On is built for all-day ease, while the Lowmel and Astromel sneakers blend streetwear edge with everyday versatility.

Elsa’s confident energy ties the campaign together, pairing slouchy knits and sleek denim with statement footwear. The vibe? Cozy, cool, and unapologetically fashion-forward.