Bella Hadid Unveils Orebella Eternal Roots in Ethereal Ad

Following the reveal of her latest Orebella perfume, Bella Hadid steps into a dreamlike scene for the Eternal Roots campaign. Floating in white lace under a painted sky, she holds the jewel-toned bottle as if it were a rare treasure.

Eternal Roots opens with bright, uplifting notes of lychee, raspberry, and pink sugar before settling into earthy vetiver, papyrus, and birch smoke. The balance of sweetness and depth mirrors the campaign’s theme of air meeting earth.

Hadid describes Orebella’s scents as invitations to connect with oneself, and Eternal Roots delivers that sentiment—each spritz offering a quiet, grounding moment with a radiant edge.

The fragrance launches August 13 on orebella.com and August 14 at Selfridges, joining the growing Orebella collection.

Eternal Roots: Bella Hadid’s Serene New Orebella Fragrance

Bella Hadid Floats in Lace for Orebella’s Eternal Roots Launch