Emma Watson Embodies Authenticated Duality in Prada’s Paradoxe Radical Essence Campaign

Emma Watson directs and stars in Prada’s Paradoxe Radical Essence campaign, embodying the hypnotic blend of floral, gourmand scent and self-expression

Emma Watson returns as the face—and the creative force—behind Prada’s latest campaign for Paradoxe Radical Essence. In a powerful evolution from past work, she not only stars in the campaign film but also directs it, making a striking statement about identity and self-expression.

Captured through the lens of photographer Harley Weir and set to the emotive score “Lord It’s a Feeling” by London Grammar, the campaign underscores Watson’s multidimensional talents. She represents the fragrance’s message—“never the same, always yourself”—by exploring the interplay between artist, activist, and actress.

The scent itself is a reimagining of the original Paradoxe fragrance, reinvented with an audacious gourmand twist. It blends sweet neroli and orange flower with an unexpected salted pistachio accord and creamy sandalwood, resulting in a lush, floral-woody aroma. The perfume comes in Prada’s signature triangular bottle, redesigned to sit sideways and accentuated in deep pink lacquer. It can also be refilled, reinforcing the brand’s commitment to sustainable luxury.

Watson’s involvement runs deep. As ambassador for Prada Beauty, she brings authenticity and intention to a campaign that visually and conceptually mirrors her personal values.