Hailey Bieber Becomes the New Face of DKNY in Fall 2025 Campaign

Hailey Bieber stars in DKNY’s Fall 2025 campaign as global face—double denim, New York edge, varsity layers, and city-ready accessories.

Hailey Bieber just elevated DKNY’s Fall 2025 chapter—landing the coveted role as the brand’s new global ambassador and campaign star. The campaign, shot by Mikael Jansson, firmly roots itself in New York energy, blending gritty industrial backdrops with approachable fashion.

In the visual narrative, she rocks signature DKNY staples: double denim without a shirt underneath, a smart black blazer, varsity-inspired outer layers, and even the brand’s Yankees-logo hat in a stylish New York ballpark reference. Each look reflects her effortless off-the-cuff style—totally wearable, yet impeccably dressed for the everyday glamour.

Several new accessories join the lineup: the Hadlee Bag, Paula Commuter Tote, and archival Chana ’89 silhouette add texture and heritage appeal. This campaign isn’t just about clothes—it’s about attitude: elevated ease turned into a statement.

Hailey’s appointment comes at a pivotal moment—after celebrating her son Jack’s first birthday—solidifying her as both a relatable cultural figure and an aspirational fashion icon. The Fall collection is already available online and in stores, and it’s clear: she’s the face of wear-now chic.