Suvi Riggs Koponen Enters a Fairytale World with the Moomins for Vogue Scandinavia

Suvi Riggs Koponen steps into a world of Nordic magic for Vogue Scandinavia’s October/November issue, where she shares the frame with none other than the beloved Moomins. Captured by photographer Jesse Laitinen and styled by Sanna Silander, the editorial reimagines childhood nostalgia through the lens of modern couture and Scandinavian artistry.

Shot in the dreamlike surroundings of Moominworld, the story unfolds like a visual fairytale—lush forests, pastel cottages, and whimsical details creating a bridge between innocence and high fashion. In one of the editorial’s most enchanting images, Suvi wears a sheer navy knit gown trimmed with crimson feathers, standing amid hand-painted miniature houses suspended in trees, as if frozen in a moment of make-believe.

Another scene shows her posing beside the Moomin outside a pastel-blue cottage, the gentle creature’s familiar silhouette juxtaposed against Suvi’s elegant styling. The result is both nostalgic and avant-garde—a tribute to the enduring legacy of Tove Jansson’s creation, which celebrates its 80th anniversary this year.

Since their debut in 1945, the Moomins have become a cornerstone of Nordic culture, expanding into a global phenomenon through books, films, and design collaborations. Today, the family-run brand continues to embody kindness, imagination, and timeless charm—values that resonate deeply with Vogue Scandinavia’s ethos of storytelling through style.

With hair by Linda Lehto and makeup by Ninni Nummela, Suvi’s ethereal transformation completes the tale—one that proves fashion can still find wonder in the most unexpected places.