Eva Mendes Highlights Stella McCartney’s Ryder Bag in New Mary McCartney Campaign

Eva Mendes stars in Stella McCartney’s Ryder campaign, spotlighting the vegan Ryder bag in a Mary McCartney portrait series.

Eva Mendes steps into the spotlight as the face of Stella McCartney’s latest Ryder campaign, a portrait series dedicated to the brand’s signature vegan handbag. Shot by Mary McCartney, the project opens with a clean, intimate look at the Ryder itself, photographed in a way that highlights its craftsmanship and modern character.

The Ryder bag is the hero of the campaign. Its shape is structured but still soft, giving it a polished look that works for everyday use. Stella McCartney stays true to her long-standing commitment to sustainable luxury by crafting the Ryder from high-quality vegan materials. The smooth finish, subtle hardware and sculpted form show how refined plant-based alternatives can be when handled with care.

Mary McCartney’s portraits keep the bag front and center, capturing how it sits naturally on the body and how its shape moves with the wearer. The shots are calm, warm and focused, allowing the details of the Ryder to shine. The bag’s clean lines and understated polish make it feel timeless, while its vegan construction speaks to innovation and ethics.

Eva Mendes adds emotional depth to the campaign. As an activist and entrepreneur, she represents the community-oriented values Stella McCartney wants to highlight. The pairing of Mendes and the Ryder symbolizes two sides of the brand: conscious craftsmanship and compassionate leadership.

This first portrait marks the beginning of a series that will feature other friends of the house, each styled with the Ryder bag in their own way. But for now, Eva’s portraits give the Ryder a thoughtful, elevated moment—showing how a handbag can be both a fashion piece and a statement of values.