Apple Martin Returns for a Dreamy Self-Portrait 2026 Campaign

Apple Martin stars in Self-Portrait’s 2026 campaign, wearing soft pink dresses and airy silhouettes photographed by a lakeside setting.

Apple Martin returns to the spotlight as the face of Self-Portrait’s Portraits of Apple 2026 campaign, marking her second collaboration with the brand. Photographed by Ryan McGinley and styled by Mel Ottenberg, the new images trade city polish for quiet nature, with wide grass, shaded trees, and still water setting the tone.

The wardrobe feels soft but intentional. In one standout look, Apple wears a bubblegum pink mini dress with a flouncy hem that moves easily in the breeze. The silhouette is playful and light, balanced by simple styling that lets the color do the work. Her hair falls loose, catching the wind, giving the moment an effortless feel.

Another look shifts toward casual charm. Apple appears in a pale pink knit piece trimmed with darker edging, paired with understated heels. The styling is relaxed and clean, with minimal makeup that keeps the focus on texture and shape rather than gloss.

As the campaign moves closer to the lake, the mood turns more romantic. A cream draped dress wraps softly around her frame, styled to flow as she poses like a modern dancer against the natural backdrop. In a final look, she lounges across a tree branch wearing a light blue long-sleeve dress, the fabric falling gently as it mirrors the calm water below.

The Self-Portrait 2026 campaign captures Apple Martin in a more grown-up chapter. It is feminine without feeling precious, polished without losing ease, and rooted in nature rather than performance.