Chiara Ferragni Makes a Bold Return as the New Face of Guess After Legal Victory

Chiara Ferragni returns as the face of Guess in a bold denim campaign, marking her fashion comeback days after her fraud case acquittal.

Chiara Ferragni is stepping back into the spotlight with confidence, fronting a new Guess campaign just days after being acquitted in Italy’s highly publicized “Pandorogate” fraud case. The timing feels intentional and symbolic, marking a fresh chapter for the fashion entrepreneur after one of the most turbulent periods of her career.

Shot by the Morelli Brothers, the campaign strips things back to pure attitude and denim. Ferragni appears in classic Guess jeans worn low and confident, paired with little else. In several images, she layers open cardigans and cropped denim jackets directly over bare skin, putting the focus on her toned midriff and relaxed, unapologetic posture. The styling is bold but familiar, leaning into the brand’s long history of sexy, all-American glamour.

Accessories play a key role. Ferragni carries the heavily logoed Guess Camden bag, slung casually against her body, reinforcing the brand-first energy of the shoot. The denim itself feels vintage-inspired but sharp, with clean washes and structured fits that echo Guess’s early-era campaigns while still feeling current.

The campaign lands one week after a Milan judge dismissed aggravated fraud charges against Ferragni, who had faced serious accusations tied to charity-linked product promotions. While the legal decision closed that chapter, the fallout was significant, costing her major partnerships and a reported drop in brand value. This Guess collaboration signals a calculated and visible return.

Guess co-founder Paul Marciano framed the partnership as a natural fit, citing Ferragni’s energy and unmistakable style. The collaboration also carries history. Ferragni first worked with Guess more than a decade ago, making this reunion feel personal rather than opportunistic.

Ferragni herself described the project as more than a standard campaign, calling it a chance to restart professionally after a difficult period. The collection, inspired by the bold spirit of the Texan cowboy, will roll out globally in February across print, digital, and social platforms.

With 28 million Instagram followers still watching closely, Ferragni’s Guess campaign feels like a statement of resilience. Denim-forward, logo-heavy, and unapologetically confident, it positions her not as a cautionary tale, but as a familiar face reclaiming her place in fashion’s commercial spotlight.