Madonna Stars in Dolce & Gabbana’s The One Fragrance Campaign

Madonna returns as the face of Dolce & Gabbana’s The One perfume, starring in a sensual new campaign shot by Mert Alas.

Madonna knows how to hold a gaze, and in Dolce & Gabbana’s latest The One fragrance campaign, she does exactly that. The pop icon reprises her role as the face of the house’s most iconic scent, marking 20 years of The One with a mood that feels intimate, warm, and unmistakably Madonna.

Shot by Mert Alas, the campaign unfolds in soft light and satin textures. Madonna lounges across silky sheets, her look pared back but deliberate. Skin glows, hair falls loose, and every frame feels unhurried. In one image, she reclines beside actor Alberto Guerra, their pose relaxed yet charged. In another, she appears alone, meeting the camera with a calm, unblinking stare.

The styling stays minimal to keep focus on presence rather than excess. Bare shoulders, subtle makeup, and natural tones mirror the sensual depth of the fragrance itself. The campaign introduces The One Eau de Parfum Intense, which opens with pink pepper, mandarin, and blackcurrant, softens into jasmine, and settles into a warm base of vanilla and amber.

It is not about nostalgia. It is about continuity. Madonna does not reinvent herself here. She simply reminds everyone why she has always been The One. For more scents, discover D&G My Devotion ad featuring Katy Perry.