TWICE Turns Up the Charm in Victoria’s Secret PINK “Wink” Valentine’s Day Campaign

Valentine’s Day energy is officially here, and TWICE is setting the tone with Victoria’s Secret PINK. The global K-pop group stars in the brand’s new “Wink” campaign, a flirty, playful rollout timed perfectly for the season of love but styled to feel wearable well beyond February.

Shot against soft pink backdrops, the campaign leans into a sweet-meets-confident mood. TWICE members model pieces from the new PINK Wink collection, which focuses on comfortable fits with just enough flirt. The standout is the Wink Plunge Bra, designed with a smooth, supportive shape and a subtle lift that feels practical without losing its charm.

In one look, a member wears a red plunge bra layered under a black cherry-print cami, paired with relaxed black PINK sweatpants worn low on the waist. The styling feels casual and cool, blending lingerie with off-duty comfort. The pop of red adds a Valentine’s-ready edge, while the cherry details nod to playful femininity.

Another look highlights a soft pink cherry-print bra and matching top, styled with a cozy pink jacket draped loosely over the shoulders. The fit is delicate, with thin straps, gentle structure, and a flattering neckline that keeps the look light and approachable. Hair is worn loose with soft waves, makeup fresh and minimal, letting the outfits do the talking.

The PINK Wink collection balances function and flirtation, offering bras and intimates that feel easy to wear while still leaning into the fun of Valentine’s Day dressing. With TWICE fronting the campaign, the message feels clear. This is about confidence, comfort, and celebrating every version of love, whether that’s romantic, friendly, or self-directed.

Coming off a massive year of global milestones, TWICE steps into 2026 with effortless confidence. Their Victoria’s Secret PINK campaign feels natural, modern, and full of personality, making the Wink collection one to watch this season.