Abby Champion Glows in Palm Beach Glam for Tommy Hilfiger Spring 2026 Campaign

There’s something about Abby Champion and a sun-drenched campaign that just works. For Tommy Hilfiger’s Spring 2026 campaign, she returns alongside Patrick Schwarzenegger, and the mood is pure laid-back glamour. Think Palm Beach polish with a modern twist.

Shot by Lachlan Bailey, the campaign unfolds like a stylish garden party that never ends. Manicured lawns. Striped loungers. A vintage Cadillac parked like it belongs in a movie scene. It’s classic American style, but softened by warm light and relaxed energy.

Abby moves through the setting effortlessly. In one standout look, she leans casually against the vintage car wearing a timeless beige trench layered over a striped knit and denim. The outfit feels easy but intentional. The trench adds structure, the stripes nod to Tommy’s heritage, and the denim keeps it grounded. It’s the kind of look you could actually recreate, which makes it even better.

Poolside, she shifts into a bold orange textured dress that instantly changes the tone. The color is vibrant without being loud, and the fabric appears lightly structured with a subtle sporty edge. It hugs in the right places but still moves naturally. Paired with minimal accessories and sun-kissed beauty, it feels confident but not try-hard. Personally, I love when a campaign dress looks wearable, not just photogenic. This one hits that sweet spot.

Patrick matches her energy in crisp shirting, tailored trousers, and an open blue button-down styled with relaxed shorts. The styling feels thoughtful but not rigid. It’s polished ease.

The campaign also brings in icons like Lionel Richie, Iman, and MGK, blending generations in a way that feels authentic to Tommy’s evolving story.

If this is Spring 2026, we’re ready.

For more from Abby, don’t miss her past appearance in Tommy Hilfiger’s denim campaign.