Emma Raducanu Serves Sport Chic in Uniqlo’s 2026 Campaign
Emma Raducanu stuns in a light blue Uniqlo tennis dress for the 2026 campaign, serving effortless sport-chic style.
There’s something refreshing about seeing Emma Raducanu in a campaign that doesn’t try too hard. For Uniqlo’s 2026 campaign, she steps out in a light blue tennis dress that feels true to her: clean, athletic, and completely unforced.
The dress features a classic racerback cut with a softly pleated skirt that actually moves as she shifts her stance. The shade of blue is subtle, not too pastel and not too bold, which makes it flattering and wearable. It’s the kind of color that looks just as good under bright court lights as it does in natural daylight. A small red Uniqlo logo sits neatly on the chest, understated and intentional.
She pairs the dress with matching blue wristbands and crisp white sneakers that look like they belong on a real court, not just a studio set. The details matter here. Nothing feels overly styled. Her hair is pulled back into a low ponytail, her makeup minimal, and she holds a tennis racket like it’s an extension of her arm.
What makes this campaign stand out is how natural it feels. There’s no dramatic posing or exaggerated fashion moment. She looks ready to serve, not just pose. Personally, I love that Uniqlo kept it practical. This is sportswear that works, not just something designed for a glossy photo.
Would you keep the full tennis look, or dress it down off-court with relaxed sneakers and a zip-up? Either way, it’s an easy win.
