Gigi Hadid Wears Sun-Soaked Cashmere for Guest in Residence Spring 2026

Gigi Hadid is giving cashmere a warm-weather rewrite with the Guest in Residence spring-summer 2026 campaign. The model, creative director, and founder of the knitwear label fronts the new season herself, turning poolside dressing into something soft, sporty, and quietly nostalgic. The campaign was photographed by Rasmus Weng Karlsen, with styling by Tony Irvine and art direction by Paolo Santosuosso.

The images place Gigi on stacked white pool loungers and striped beach blankets, leaning into that lazy summer feeling without losing the brand’s polished edge. Guest in Residence has always been about pieces that feel lived-in rather than overly precious, and this collection pushes that idea into beach season. Fashion Gone Rogue describes the mood as a mix of sport and softness, with retro color blocking, nautical stripes, gingham, plaid, and postcard-inspired palettes running through the collection.

One standout look features a sky-blue cardigan layered over a pink top and matching ribbed swim bottoms. It has a tennis-club feel, but also the ease of something you would throw on after swimming. Other looks play with stripes, relaxed knits, and playful summer separates that feel familiar before you even wear them.

Gigi’s beauty look keeps the campaign feeling effortless. Her blonde hair is styled loose and undone, catching movement naturally, while the makeup stays fresh and sunlit. Nothing feels too forced, which is exactly why the campaign works.

Hadid, best known as one of the world’s most recognizable supermodels, launched Guest in Residence as a luxury cashmere brand with a focus on timeless wardrobe staples. Here, she makes the case that cashmere does not need to disappear once the temperature rises. It just needs lighter styling, softer colors, and the right summer attitude.