Maya Jama Heats Up Ibiza as the New Face of Agent Provocateur Swim 2026

Maya Jama is officially entering her luxury swimwear era, and honestly, nobody could have been a better fit for Agent Provocateur’s latest campaign. The British broadcaster, entrepreneur, and longtime fashion favorite has been unveiled as the face of the brand’s Swim 2026 collection, bringing her signature confidence and effortless glamour to a sun-soaked Ibiza backdrop.

Best known globally as the host of *Love Island* and one of Britain’s most stylish TV personalities, Maya has quietly become one of fashion’s most in-demand campaign stars over the past few years. Between beauty partnerships, magazine covers, and major luxury campaigns, she has built a brand that feels equal parts polished and relatable. This new Agent Provocateur collaboration only pushes that even further.

Shot by photographer Claire Rothstein under the creative direction of Sarah Shotton, the campaign unfolds inside a dreamy private villa in Ibiza, complete with poolside loungers, Mediterranean gardens, and endless golden-hour lighting. Maya moves through the campaign in sleek black swimsuits, shimmering metallic bikinis, bold turquoise sets, and dramatic cutout silhouettes that perfectly capture the brand’s sexy-but-expensive energy.

What works so well here is that the styling never feels overdone. The swimwear leans into clean lines, high-cut shapes, metallic finishes, and body-contouring fits that feel glamorous without trying too hard. One standout look features a silver bikini paired with glowing bronzed skin and loose waves, while another black cutout one-piece channels the kind of effortless Ibiza aesthetic people spend all summer trying to recreate.

Maya herself described the campaign as “fun, sexy and empowering,” which honestly sums up the entire mood perfectly. The collection feels designed for women who want swimwear that photographs beautifully but still feels wearable beyond a staged campaign shoot.

Agent Provocateur has always understood fantasy dressing, and with Maya Jama fronting Swim 2026, the brand found someone who naturally embodies modern confidence. The result is less about selling bikinis and more about selling a whole summer attitude — glamorous, carefree, and just a little bit dangerous.