NINGNING Fronts Gucci’s Beauty and the Bag Campaign With the Paparazzo Bag
NINGNING fronts Gucci’s Beauty and the Bag campaign, spotlighting the Paparazzo bag in sultry, polished Gucci looks.
aespa’s NINGNING is bringing serious star power to Gucci’s latest handbag moment. The Chinese singer, best known as a member of the K-pop group aespa, fronts the second chapter of Gucci’s Beauty and the Bag campaign, this time spotlighting the new Gucci Paparazzo handbag. Shot by Mert and Marcus, the campaign leans into the idea that a great bag can become more than an accessory; it can take over the whole mood of a look.
NINGNING, who serves as a Gucci global brand ambassador, fits the concept perfectly. She has that polished pop-star presence, but there is also something sharper and more modern about the way she wears the clothes. The images carry a moody, after-dark feel, with glossy textures, deep lighting, and styling that keeps pulling the eye back to the Paparazzo bag.
The campaign wardrobe plays with contrast. In one look, NINGNING wears sheer Gucci tights styled against black leather, giving the shoot a sleek, almost cinematic edge. Another outfit shifts into soft camel tones and chain-print styling, creating a warmer, more classic Gucci mood. The styling mirrors the bag’s own personality: relaxed but expensive, soft but structured, wearable but still very statement-making.
The Paparazzo itself comes with plenty of house codes. The bag features Gucci’s signature Web stripe, golden Horsebit hardware, a top handle, and a detachable adjustable strap. A “Made in Italy by Gucci” leather tag adds that heritage finish, while the softer silhouette keeps it from feeling too formal.
Beauty-wise, NINGNING keeps things glossy and controlled. Her hair is styled sleek and polished, matching the campaign’s grown-up glamour rather than going overly playful. The makeup is clean but defined, letting her gaze do most of the work while the bag remains the true center of the story.
After Kate Moss and Emily Ratajkowski opened the first chapter of Beauty and the Bag, NINGNING’s campaign feels like a fresh continuation with a younger, sharper rhythm. Gucci is clearly connecting classic house symbols with modern celebrity culture, and NINGNING makes the Paparazzo feel right at home in that world.
