Leni Klum Channels Multiple Fashion Personas in GUESS Eyewear Forever Campaign 2026

Leni Klum is stepping into a new fashion chapter with the launch of the GUESS Eyewear “Forever GUESS” campaign for 2026, where she doesn’t just model the collection—she becomes it. The global campaign turns eyewear into storytelling, with Klum transforming into a series of bold, cinematic characters, each one reflecting a different mood, identity, and attitude.

Envisioned by Nicolai Marciano, the campaign draws inspiration from the glossy drama of 1990s television, where every look feels like a scene and every frame of sunglasses carries its own personality. Leni Klum brings that concept to life effortlessly, shifting between multiple fashion personas that feel both nostalgic and modern.

In one look, she wears oversized black optical frames paired with a structured tan suede blazer and crisp white shirt, giving a sharp, editorial “off-duty model” energy. Her hair is slicked back neatly, keeping the focus on the strong lines of the eyewear and tailored styling.

Another image shows a more dramatic transformation—Leni styled in a black leather jacket with smoky oversized sunglasses, creating a cooler, more rebellious tone. The glossy lenses and strong silhouette highlight GUESS’s signature bold aesthetic.

A softer, more playful direction appears in her cream-toned square frames styled with a fitted pink outfit, capturing a lighter, feminine energy. Meanwhile, the most cinematic look features a printed blouse with a silk headscarf and rich burgundy oversized sunglasses, evoking vintage glamour with a modern GUESS twist.

Throughout the campaign, the iconic GUESS “G” logo appears subtly across frames, temples, and prints, reinforcing the brand’s recognizable identity while letting each persona stand on its own.

The result is less a traditional eyewear shoot and more a visual narrative—Leni Klum moving through different versions of herself, proving that style today is about transformation, confidence, and attitude in every frame.