Valentino Beauty Names Dakota Johnson & Alexander Skarsgård For New Fragrance Campaign Focused On Emotion & Intimacy

Valentino Beauty is opening a new chapter in its fragrance universe, announcing Dakota Johnson and Alexander Skarsgård as the faces of its upcoming campaign. The project signals a shift in direction for the brand, moving toward a more emotional, intimate and instinct-driven narrative that focuses on authenticity and self-expression.

Rather than presenting fragrance as a traditional symbol of seduction, this new campaign positions scent as something deeply personal. It explores the idea that intimacy is not performative, but rooted in honesty, presence and emotional connection. The result is a storytelling approach that feels more human and less constructed, aligning with a modern audience that values individuality over convention.

Dakota Johnson, already closely associated with Maison Valentino as a fashion ambassador, extends her collaboration into Valentino Beauty. Known for her understated and effortless style both on and off screen, she brings a quiet, intuitive energy to the campaign. Her presence reflects a softer interpretation of luxury—one grounded in honesty, simplicity and emotional depth. In her role, Johnson represents intimacy as something real and unfiltered, shaped by sincerity rather than performance.

Alexander Skarsgård joins the Valentino Beauty narrative with a contrasting yet complementary presence. The Golden Globe-winning actor is known for his calm intensity and understated charisma, which aligns naturally with the brand’s evolving focus on emotional expression. His involvement introduces a sense of balance—measured, magnetic and subtly expressive.

Together, Johnson and Skarsgård form a pairing built on contrast and chemistry. The campaign explores the space between tension and connection, portraying modern intimacy as something fluid, instinctive and open-ended. Instead of a conventional romantic storyline, Valentino Beauty uses their dynamic to reflect emotional honesty and shared presence.

Claudia Marcocci, Global President of Valentino Beauty, welcomed both talents into the brand’s creative universe, highlighting their authenticity and emotional resonance as key to this new direction.

This campaign marks the beginning of a refreshed identity for Valentino Beauty fragrance—one that prioritizes feeling over formula, individuality over image, and emotional truth over traditional storytelling. Further details about the fragrance release are expected soon.