Candice Swanepoel Leads Victoria’s Secret Very Sexy 2026 Campaign in Sultry Rome Shoot

Victoria’s Secret is turning up the glamour once again with the launch of its Very Sexy 2026 campaign, bringing one of the brand’s most recognizable lingerie collections back into focus. Set against the timeless beauty of Rome, the latest campaign blends old-world elegance with modern confidence, celebrating the return of the iconic push-up bra through a series of striking images captured across the Eternal City.

Leading the campaign is longtime Victoria’s Secret favorite Candice Swanepoel, who is joined by Abby Champion, Anok Yai, Imaan Hammam, and Paloma Elsesser. Together, the models showcase a collection that embraces bold femininity with intricate lace, sculpted corsets, plunging necklines, sleek bodysuits, and statement leopard-print designs. The campaign moves effortlessly between dramatic black-and-white portraits and richly colored scenes, highlighting the collection’s luxurious textures and confident attitude.

Photographers Carlijn Jacobs and Alan Li capture the campaign with cinematic flair, while stylist Katie Burnett ties every look together with crystal jewelry, smoky makeup, and sophisticated accessories that enhance the collection's sensual aesthetic. Rome’s marble terraces, waterfront settings, and classic architecture create a glamorous backdrop that perfectly complements the collection’s refined yet daring mood.

At the center of the launch is the new Very Sexy Low-Cut Push-Up Bra, designed with a deeper plunge neckline and flattering half-cup silhouette. Crafted with delicate sheer lace and a romantic rose lace overlay, the bra features hidden push-up technology that enhances the bust by up to one cup size, while a memory foam sling provides natural-looking lift and comfortable support. The collection also expands beyond lingerie with coordinating corset tops, camisoles, bodysuits, slip dresses, and little black dresses, giving shoppers versatile styling options for day or evening wear.

With the Very Sexy 2026 campaign, Victoria’s Secret revisits one of its signature collections while giving it a fresh, fashion-forward update. The combination of timeless lingerie silhouettes, contemporary design details, and a glamorous Roman setting makes this one of the brand’s standout campaigns of the season. Checkout more images from the campaign below.