Lily Allen Returns for Intimissimi FW26 Pretty Flowers Campaign

Lily Allen is back with Intimissimi, returning as the Italian lingerie brand’s ambassador for its Fall/Winter 2026 campaign. The singer-songwriter, known for hits including Smile and The Fear, as well as her recent West End Girl era, steps in front of the camera once again for a campaign that feels intimate, elegant and effortlessly glamorous.

Photographed by Mel Bles, the new FW26 images place Lily in a softly lit, private setting, where the focus stays firmly on the delicate lingerie and luxurious fabrics. She models pieces from the brand’s iconic Pretty Flowers collection, including the Sofia balconette bra, paired with coordinating floral lace briefs. The navy-and-ivory colour palette gives the campaign a sophisticated feel, while the intricate floral lace adds a feminine touch. Lily also layers an ivory-white silk shirt loosely over the lingerie, creating an understated yet polished styling moment.

The Pretty Flowers Sofia balconette design is one of the standout pieces in the collection. According to the brand, it features refined floral lace, lightly padded cups, shaping underwire and adjustable straps, combining support with a flattering silhouette. The collection is currently offered in a variety of colors, with the wider Pretty Flowers range featuring multiple lingerie styles.

Lily’s styling is kept deliberately minimal for the campaign. Her dark hair is cut into a chic short style with soft bangs framing her face, while subtle makeup and delicate jewelry complete the look. A white silk shirt slips casually from her shoulders in several shots, allowing the navy floral lace set to remain the centre of attention.

This latest campaign continues Lily’s partnership with Intimissimi, which began with the Spring/Summer 2026 season. For FW26, the singer brings her unmistakable British cool to the brand’s romantic Italian lingerie, proving that delicate lace and everyday confidence can make a seriously stylish combination.