Jung Kook Fronts Calvin Klein's Fall 2026 "Feel The Fit" Denim Campaign

Jung Kook is back at it with Calvin Klein, and this time he's bringing the choreography with him. The BTS member returns as the brand's global ambassador for the third chapter of its Fall 2026 "Feel the Fit" denim campaign, which launched globally on September 16 across Calvin Klein retail, the brand's website, and social platforms.

Directed and shot by Renell Medrano, the campaign leans into a simple but effective concept: that split-second confidence boost when you find a pair of jeans that just works. The visual opens with Jung Kook pulling on his Calvin Klein denim, the sound of the zipper cueing the beat before he launches into sharp, energetic choreography. The soundtrack pairs Bobby Brown's "My Prerogative" with "Cut the Cake," giving the whole campaign a retro, funk-driven pulse that matches his performance style.

"After working with Calvin Klein for so many years, I've come to appreciate how I feel every time I put on the brand's jeans," Jung Kook said in the campaign announcement. "There's something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun."

For fall, Calvin Klein is introducing updated denim silhouettes to round out the seasonal lineup. The 90s Straight Jean gets reworked in washes ranging from deep indigo to warm mid-blue, styled here with light layering pieces, while the new Baggy Jean offers an ultra-relaxed, oversized fit in a classic medium-blue wash. This marks Jung Kook's second Calvin Klein campaign of the year, following a Spring 2026 chapter shot by Mert Alas, and continues one of K-pop's most recognizable ongoing fashion partnerships. The full Fall 2026 collection is available now on calvinklein.com and at select retailers.