Teyana Taylor Stars in Calvin Klein's New Perfectly Fit Custom Lift Bra Campaign

Teyana Taylor is putting Calvin Klein's latest bra to the test, and she's not exactly standing still while doing it. For Fall 2026, the actor, director and performer fronts the brand's new Perfectly Fit Custom Lift campaign, bringing its focus on movement, comfort and support to life.

Directed by Gordon Von Steiner, the campaign sees Taylor move between intimate close-ups and full-out choreography, set to Tina Turner's "The Best." It's a fitting soundtrack for a bra built to keep up with everyday life. "I need something that can keep up with me, whether I'm on a red carpet, performing, running around with my kids or just at home," Taylor said. "That's what I love about the Perfectly Fit Custom Lift bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe and I can just be me."

The bra itself is built around personalized shaping, with padding that adjusts by size, more lift for smaller cups, less for larger ones, so the support stays proportional either way. Lightweight construction and smoothing wings are meant to give a seamless finish under clothes, and shoppers get both underwire and wire-free options depending on what they're after. The collection covers three silhouettes: the Perfectly Fit Custom Lift Demi Bra, a Wirefree Triangle Bra and a Lace Push Up Bra.

Calvin Klein's chief marketing voice on the launch, described only as Bottomley in trade coverage, said the brand "took one of our signature bras and made it even better through thoughtful innovation," calling Taylor "the perfect partner to tell that story" for bringing an authenticity that fits the brand's usual mix of confidence and sensuality. The campaign rolls out this week across Calvin Klein stores, calvinklein.com, social media and outdoor ad placements, and the Perfectly Fit Custom Lift bra is now available globally through the brand's website.