Hailey Bieber Celebrates Rhode's Sephora Europe Launch in a Gold Saint Laurent Mini
Hailey Bieber wore a gold sequin Saint Laurent mini dress to celebrate Rhode's Sephora Europe launch at Café Rhode in Paris on September 30.
Hailey Bieber turned Paris Fashion Week into a party. The model and Rhode founder swapped the front row for the pop-up cafe on Wednesday, September 30, to celebrate her beauty brand's big launch across continental Europe. Her look for the night was a glittering gold mini dress from Saint Laurent.
The dress was pure holiday glamour, months early. It was sleeveless and ultra-short, with a V-neckline, a lingerie-inspired bodice and a fitted empire waist that flared into a loose A-line skirt. Hundreds of cascading gold sequins covered the fabric, so it caught every flash of light. The straps were slim and sparkly, and the hem stopped high on her thighs. Her stylist, Dani Michelle, picked the dress.
She kept the rest of the styling simple. Hailey wore matching strappy gold sandals with a square toe and a delicate diamond bracelet, letting the dress carry the look. Her nails were a deep burgundy, and her dark brunette hair fell in loose, tousled waves she kept sweeping back from her face. Her makeup stayed soft and glowy with a glossy neutral lip.
The party was at Café Rhode, a pop-up inside the Paris bistro La Bonaparte on Rue Bonaparte in the 6th arrondissement. It opened to celebrate Rhode landing at more than 500 Sephora stores across 19 European markets. The cafe runs Wednesday through Sunday, and visitors get custom Rhode postcards and a Rhode metro card they can use at participating Paris Sephora stores for a skincare sample with any purchase. Rhode has already become the top-selling beauty brand at Sephora in the U.S., Canada and the U.K.
It capped off a busy few days of outfits. On Monday, Hailey revived a vintage Narciso Rodriguez dress for Cerruti from 1997, once worn by Carolyn Bessette-Kennedy, and on Tuesday she wore a plunging black Saint Laurent suit to the house's Spring/Summer 2027 show. Fashion has kept her busy outside Paris too, from her Miu Miu Fall/Winter 2026 campaign to her ICE Magazine Brazil issue shot by Renell Medrano.
