Vittoria Ceretti Fronts Gucci’s Beauty and the Bag Campaign With the Jetset GG Marmont
Vittoria Ceretti fronts Gucci’s Beauty and the Bag fall-winter 2026 campaign, carrying the new white Jetset GG Marmont, shot by Mert and Marcus.
Gucci has a new face for its Beauty and the Bag campaign, and she’s dressed head to toe in white. Vittoria Ceretti fronts the fall-winter 2026 chapter, carrying the new Jetset GG Marmont. Mert and Marcus shot it.
The Italian supermodel wears a structured white coat. The coat has a big pointed collar that sits stiff against her neck, and the sleeves flare out wide at the cuffs. There’s just one gold Double G button, up high on the chest. That’s all the decoration it gets. Her hair is scraped back with a side part, and the eyeliner is smudged and dark. The pink-nude lip keeps it from feeling too severe.
Then there’s the bag. It’s white as well, with quilted lines running sideways across the flap, and the chain strap hangs gold over her shoulder. The big Double G sits right in the middle. White on white makes the metal pop. It’s also softer in shape than the usual GG Marmont, though you’d still know it’s Gucci from across the room.
The Double G itself goes back to the 1970s. It was based on founder Guccio Gucci’s initials, and it’s still one of the brand’s most recognizable marks. The campaign is about the bond between a woman and her handbag, and the all-white palette keeps the focus on the bag’s shape and hardware. Creative director Demna leads the house.
Vittoria isn’t new to Gucci. She starred in its fall 2023 campaign too. She joins a list of familiar faces who have already fronted Beauty and the Bag, including Kate Moss and Emily Ratajkowski. See more in Emily Ratajkowski and Kate Moss’s Gucci campaign, where the bags were shown in a very different mood.
K-pop star NINGNING also got a turn. Check out NINGNING’s Gucci Paparazzo bag campaign.
