UGG Collective Spring/Summer 2018 Campaign

UGG enlists everyday people for its UGG Collective Spring/Summer 2018 Campaign, that are connected by their values.

Having quite a lot to say about living in California, the brand tells their story by showcasing them in the new campaign.

The UGG Collective Campaign is photographed in three different locations by Frederic Auerbach, and is styled by Kate Ruth.

The diverse cast is creative progressive, optimistic, warm, free spirited and sensual and show off the latest designs from the popular brand.

Shot in Walker Canyon, Torrey Pines State Beach and the Loewe House in Palm Springs, the campaign takes to picturesque locations, and gives an inspiring style guide as well.

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign

UGG Collective Spring/Summer 2018 Campaign