Fashion blogger Rumi Neely features in Ralph Lauren's Laws of Seduction

Rumi Neely is a renowned fashion blogger known for her distinct style and exceptional photography skills. With a mixed heritage of Japanese, Dutch, and Scottish descent, Neely launched her blog, Fashiontoast.com, in 2007, simultaneously operating the eBay vintage store, "Treasure Chest Vintage." By 2009, the blog was garnering an impressive 35,000 daily hits.

Represented by the Los Angeles branch of the NEXT modeling agency and Les Pros Entertainment in Japan, Rumi has made significant contributions to the fashion industry. She designed two pieces for RVCA and served as a model for the brand. Her portfolio includes modeling for a Forever 21 campaign in late April 2010, with her attendance at Forever 21's New York Times Square opening event in June of the same year.

Rumi's modeling career extended to the Rebecca Minkoff Spring Summer 2011 Presentation at Lincoln Center during Mercedes-Benz Fashion Week on September 12, 2010. Additionally, she was featured in the October 2010 catalog for Free People and collaborated with Dannijo for an exclusive six-piece jewelry collection available on Tobi.com in November 2010. Rumi further expanded her influence by creating her own online boutique through REVOLVEclothing.com's myREVOLVE feature.

In December 2010, she partnered with Shopbop to curate her Christmas Wishlist, which was made public. Her accomplishments were recognized in February 2011 when she earned the titles of Best Personal Style Blog and Blogger of the Year at the Bloglovin' Awards. Notably, Rumi collaborated with Ralph Lauren's Big Pony Fragrance Collection, starring in the captivating short film "Laws of Seduction," where she effortlessly portrayed the role of an agent. Rumi Neely continues to captivate her audience with her captivating blog, exceptional style, and notable collaborations, securing her place as a leading figure in the fashion world.