Rihanna for River Island Campaign featuring Jourdan Dunn, Charlotte Free and Bambi Northwood Blyth

Diva Rihanna debuts her fashion campaign for retail label River Island, and taps models Jourdann Dunn, Charlotte Free, Bambo Northwood Blyth, Tao Okamoto, and Ataui Deng to pose in the designs inspired from her own fashion style. The campaign takes inspiration from the 90s, and is shot by the acclaimed Mario Sorrenti, with the models lounging on a car against a bright backdrop. Key pieces from the collection include a floor length black dress with a daring thigh split, a striped bra top with high waisted shorts, and a jumpsuit unbuttoned to the navel. Such looks are usually seen on the singer herself, and will surely be a hit amongst the confident and bold ladies. Rihanna's collection for River Island will be in stores from March 5, 2013. A Rihanna for MAC collection is also on its way for this year.