H&M goes into bridal wear with a $100 bridal dress

Swedish label H&M is set to introduce a $100 bridal dress inspired from the 30s Hollywood era.

Swedish fashion label H&M jumps the bandwagon of launching bridal collection but takes tiny steps first and introduces one bridal dress. The $100 dress is inspired from the 30s Hollywood era where simplicity and elegance were the priority. The white bridal dress is sleeveless and features a gathered waist with dainty floral embellishments above the bust. The dress is also a welcome change in the industry of over-expensive designer dresses, and will certainly be seen on many brides this season. The dress arrives in stores and online next month.