Alexander McQueen Fall/Winter 2016 Campaign

Rock meets runway as Bo Ningen ignites Alexander McQueen's F/W 2016 Campaign with eclectic elegance.
Alexander McQueen Fall/Winter 2016 Campaign

Alexander McQueen designer Sarah Burton does the unusual, and taps Japanese rock band Bo Ningen to star in its Fall/Winter 2016 Campaign.

The rock band and the luxury designer label both are known for its quirky style, and band members Taigen Kawabe, Yuki Tsujii, Kohhei Matsuda and Monchan Monna are perfect for the campaign.

Photographed by Harley Weir, the Alexander McQueen Fall/Winter 2016 Campaign is staged yet natural, and the four band members wear key pieces from the British label's new collection.

The pieces such as the floor length burgundy palazzo pants and suburban style jackets stand out in the images with dark lights and the band members flaunt the contemporary pieces with ease and casual elegance.

Alexander McQueen Fall/Winter 2016 Campaign

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