So you've turned your passion for beauty into something tangible by starting a blog? Well, who said that you can't make money fr...
So you've turned your passion for beauty into something tangible by starting a blog? Well, who said that you can't make money from doing something you love.
In our digital age, there is such a high demand for interesting and unique content at all times, and brands are using this by connecting with content creators. And that's great news for bloggers as it means you can earn an income by creating engaging content. Glassdoor shows that the average income for bloggers is roughly $30,000 a year, however if you're looking to expand on that, there are many cases of people earning well into six figures from their blog. So how can you make this a reality? Let's take a look a look at three key tips to monetizing your beauty blog.
1. Constantly Promote Your Blog
At the end of the day, the monetization of a blog comes from its popularity. If you don't have a strong viewership, you aren't able to provide reach for brands and therefore they will be less inclined to partner with you. The first step to monetise your blog is to increase your page views, subscribers and unique visitors. How can you do this? Market your blog to your target demographic as much as possible. You can use social media and upload regular posts, optimize your SEO and even use traditional methods like television and newspaper ads. Try and be creative — Amway for example create YouTube videos that direct viewers straight to their brands main website. This is a great way to engage more viewers and place yourself as a leading content creator.2. Make Use of Affiliate Marketing
Beauty enthusiasts are often after the newest and best products. That's why many of them turn to beauty blogs for advice and information on what's the latest in stores. As a blogger, you have the opportunity to monetize on the advice you give to your readers by engaging in affiliate marketing. Once an affiliate partnership is created with a brand, it means that every time a reader clicks on your recommendation and ends up purchasing that product, you will get a commission for leading them to the brand site. It may only be a small percentage, but these dollars can accumulate quickly and can facilitate strong relationships with prominent brands. Try and make sure you stay true to your voice by creating partnerships with brands that you actually like — your content will remain genuine and your viewers will recognize that, and trust the information.3. Advertise Brands On Your Page
It may seem obvious, but advertising is one of the main ways that bloggers capitalize on their online content. Whether it's a banner ad, a pop-up ad or any version of online advertising, this method delivers substantial monetary results for many bloggers. When approaching brands for advertising or deciding among offers, try and pick products and companies that align well with your blog and the personality that you are portraying. If your readers consist predominantly of women 40 and older then maybe more luxury beauty products would be appropriate. As advertising can sometimes be off-putting for readers, ensuring that it is something they're interested will not only avoid them being discouraged to return to your site, but the ad will probably perform better as it's being put in front of the right audience — a winning scenario for the advertiser and yourself.Blogging is a fun way to engage in your passion for beauty, and now it can be a great way to generate income. Try following these simple steps to generate a viewership and start making money from you content.
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