Vittoria Ceretti and Theo James Heat Up Dolce & Gabbana’s Light Blue Campaign

Vittoria Ceretti and Theo James star in Dolce & Gabbana’s steamy Light Blue campaign, capturing bold summer romance on the cliffs of Capri.

Dolce & Gabbana’s latest Light Blue campaign is pure summer fantasy. Fronted by model Vittoria Ceretti and actor Theo James, the ad captures sun-soaked chemistry against the cliffs of Capri—complete with white swimwear, sparkling blue water, and undeniable heat.

Directed by Gordon von Steiner, the visuals nod to the original iconic Light Blue ads while bringing a fresh edge. Vittoria’s bold gaze and Theo’s effortless charm set the tone for a love story you can almost feel.

The fragrance for her blends Sicilian lemon, crisp apple, and cedarwood—fresh, bright, and grounded. The men’s version is warm and masculine, perfectly balanced. Both come in minimalist glass bottles capped in sky-blue enamel, a subtle tribute to Amalfi’s hand-painted ceramics.

It’s more than a scent—it’s a bottled summer escape. Whether you're cruising the Mediterranean or just imagining it, Light Blue delivers that hit of romance and adventure.