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Savage x Fenty Basics Lingerie Campaign 2018

Explore Rihanna's Savage x Fenty Basics—where inclusivity shines! Dive into a lingerie line celebrating beauty in all shapes, sizes & shades.
Savage x Fenty Lingerie by Rihanna

After a successful launch of Rihanna's Savage x Fenty Lingerie line in May 2018, the Barbados based singer turned business entrepreneur presents the first Basics campaign for the line. With a cast of models of all shapes and sizes, the latest Savage x Fenty campaign is very inclusive, much like the Fenty Beauty foundation which comes in 40 diverse shades.

Keeping the diversity and inclusiveness game strong, the Savage x Fenty campaign shows off the models clad in lace detailed bras and briefs in pastel and nude hues. Women of all shapes are photographed by Hunter & Gatti for the studio campaign, and also give the message of body confidence in the shoot. The Savage x Fenty NYFW Show was also an inclusive one, with different body types walking down the ramp.

Savage x Fenty Lingerie by Rihanna unveils Basics campaign

Curvy models pose in Savage x Fenty Lingerie by Rihanna campaign

Savage x Fenty Lingerie by Rihanna

Savage x Fenty Lingerie by Rihanna

Savage x Fenty Lingerie by Rihanna

Savage x Fenty Lingerie by Rihanna

Savage x Fenty Lingerie by Rihanna

Savage x Fenty Lingerie by Rihanna

Savage x Fenty Lingerie by Rihanna

Savage x Fenty Lingerie by Rihanna

Savage x Fenty Lingerie by Rihanna

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