H&M Conscious Exclusive Spring/Summer 2020 Campaign

H&M Conscious Exclusive goes dreamy and brings a bevy of pretty faces including models Anna Ewers, Alicia Burke and Pooja Mor for its latest campaign. Showing a stylish collection of designs that include day to night styles such as dresses for the day and glamorous gowns for the evening, the collection takes inspiration from Le Train Bleu, a train that ran from Calais to the Côte d’Azur in the 1920s.

All set to launch on March 26th, 2020, the collection is trendy and keeps its focus on being environmentally conscious. "For SS20, the Conscious Exclusive design team considered the emotional durability and afterlife of the garments they were designing more carefully than ever before. The team has doubled down on fabric composition, alongside utilizing dyeing methods that comes with less environmental impacts," says Ann-Sofie Johansson, creative advisor at H&M.