HUGO ‘Reboot The Night’ Holiday Campaign 2021
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Fashion brand Hugo brings its Holiday 2021 Campaign called “Reboot the Night”, which has a very tech feel to it. The campaign is photographed by fashion photographer Reto Schmid, and includes a diverse set of characters, portrayed by models Matthias El Koulali, Yuuki Tang, Chai Maximus and Ronja Berg. The festive campaign is a celebration of self-expression, connection and collective celebration, and brings to life the technical, club-inspired designs, styled by Dogukan Nesanir, with art direction from Edward James Lee. For beauty, hair stylist Gregor Makris and makeup artist Susanna Jonas have worked on the models.
