David Yurman Come Closer 2022 Campaign featuring Scarlett Johansson

American jewelry brand David Yurman brings forth its latest 2022 Campaign, and enlists A-list actress Scarlett Johansson for it. Pres...

American jewelry brand David Yurman brings forth its latest 2022 Campaign, and enlists A-list actress Scarlett Johansson for it. Presenting the gorgeous star as the very first brand ambassador for 2022, the jewelry brand offers a look at its new styles with the 'Come Closer' Campaign. The actress is shot on location in New York City by Lachlan Bailey, and the advertisement also marks the first under newly appointed president Evan Yurman.

The blonde bombshell is a dreamy sight as she poses in bed underneath the sheets, while showing off a stack of bracelets and rings. Another image shows the ‘Black Widow’ star dressed casually in a baseball cap and layered jewelry from the brand, styled by Anastasia Barbieri. Along with the campaign images, ScarJo also stars in a short film for the campaign, which shows her humming and singing to Sinatra’s legendary song “New York, New York.” The campaign and film were shot in New York’s The Carlyle, A Rosewood Hotel, and its legendary Bemelmans Bar, and is a bold and fresh shoot that goes with the new David Yurman vision.

“Growing up in New York, I always felt connected to David Yurman – I would see their beautiful black and white ads in all my favorite fashion magazines,” says Scarlett.  “The Yurmans and their designs always embodied New York for me – bold, fresh and just a bit of edge.  When Evan approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit.”