Maje Spring/Summer 2022 Campaign

Paris based fashion brand Maje goes rock and roll with its Spring/Summer 2022 Campaign. Starring model Mica Arganaraz, the campaign takes inspiration from the 1970s-era band tour posters, and puts together a fictional band called The Maje. The campaign is photographed by Valentin Herfray, and features the Argentinian model with various instruments including guitars and a keyboard. The brand which has a bohemian vibe to it, brings chic new styles for the season, including a white maxi dress with eyelet embellishments, a fringe-adorned leather jacket, and a blue pantsuit. Jacobs+Talbourdet-Napoleone have worked on creative direction for the campaign, which also includes a short film. Mica poses as the singer for the advertisements, while playing different instruments to rocking tunes.

"The Maje’ expresses free spirit through different forms of creativity. This new season focuses on recognizing all women and empowering them, to do what ever they want and to be who ever they want. Be heard and be free," the Paris-based brand shares.