Coach Mother's Day Campaign 2022

Coach celebrates a mother's love, as the high-end brand its Mother’s Day 2022 Campaign. Titled "I Got It From My Mom, " the campaign stars brand ambassador Jennifer Lopez, actress Tommy Dorfman, and Jessica Kelly Basquiat, Jean-Michel Basquiat’s niece. Presented in the campaign are Coach's signature bags such as the Pillow Tabby and Madison shoulder bag, lensed by photographer Joshua Woods. Tommy poses with her mother, Cathy, in matching outfits, including plaid prints, denim, and shift dresses, while Jennifer spins her magic, wearing a red jacket and wide-leg jeans, along with the Pillow Tabby in blue.

The Madison shoulder bag in white is also highlighted by JLO, who is dressed in a houndstooth print coat, styled with slip-on sandals. The campaign also stars Jessica Kelly and her daughter Emma, wearing denim outfits with a lilac purple bag, and also celebrates loved ones while providing ample style inspiration.

“This Mother’s Day, we wanted to recognize all the ways mothers inspire and shape us,” shares North America Brand President and Chief Marketing Officer of Coach Sandeep Seth. “We also wanted to celebrate the joy found in the things we pass from one generation to another, and our brand’s role in creating special memories for our customers over the years.”