Gigi Hadid x Frankies Bikinis Americana Campaign

Supermodel Gigi Hadid is a force to reckon as she collaborates on a sexy new collection with swimwear brand Frankies Bikinis. Working on the Americana Collection with Frankies Bikinis, Gigi is a dream come true as she gives a cheeky sneak peek for the collection set to be launched later this month. Posing for the campaign, the blonde beauty is seen alongside the company’s founder Francesca Aiello. Photographed by Alana O’Herlihy, the collection takes inspiration from Gigi’s childhood home in Pennsylvania.

The collection is full of feminine details, and offers a selection of swimwear and loungewear designs. Offering a color palette of soft pastel colors, the collection is adorned with ruffles, floral prints, and bow accents. Tall and lithe, with her pert bottom taking the limelight in the campaign, Gigi looks incredible, and shows off a newly platinum blonde hair color. Styled in long waves, the model also wears a soft glam makeup with her Frankies Bikinis Americana Collection.

Introducing Gigi x Frankies, a wholesome, Americana-inspired collection coming May 11th. As a homage to Gigi’s care-free and simple days spent at her family’s countryside home, this collection introduces toile prints, nostalgic designs, the coziest color story, and even exclusive children’s pieces for all our Lil Frankies. Celebrate simpler times all summer long with feminine silhouettes and the sweetest new details to our classic swim pieces. - Frankies Bikinis

The collaboration collection will be released in two drops, the first edition launching on May 11th, with the second launching on June 2nd. The nostalgic prints and soft hues take right back to the carefree days of childhood, and some designs will also be seen in exclusive editions for children. Shoppers can also sign up for early access to the Gigi x Frankies styles an hour before they’re made available for the public