Emilio Pucci La Grotta Azzurra 2022 Campaign

Camille Miceli, the new artistic director of Pucci, launches her first collection with the high-end fashion house. Titled the La Grotta Azzurra, the collection features designs that are bold, bright and vibrant. Starring Italian supermodel Vittoria Ceretti, the campaign is photographed by Lachlan Bailey on location in Capri. The brunette model is seen in relaxed poses clad in Pucci’s signature kaftans, bra tops and high-waisted trousers, styled by Emmanuelle Alt. With vibes of 1960s glamour, the campaign fuses classic and modern looks, paired with layered jewelry. Hairstylist Damien Boissinot has worked on Vittoria's hair, while makeup artist Christelle Cocquet has given the model a sun-kissed glow.

This first destination along the new journey, ‘La Grotta Azzurra’, sources its inspiration from Capri. A rich haven dear to Emilio Pucci and anchored in the history of the House. Capri, as a symbol of celebration, color, joie de vivre and Italian Dolce Vita, what better way to bring this magnificent tale to life? Short or long caftans and kimonos are made of supple, fluid materials: cotton voile, silk chiffon, drill, stretch jerseys, toweling… It’s the ultimate simplicity in sophistication. - Pucci