Irina Shayk poses on the French Riviera for Jean Paul Gaultier Evidemment 2022 campaign

Irina Shayk is a smoldering beauty as she stars in the Jean Paul Gaultier 2022 Évidemment Collection Campaign. The luxury French brand brings forth a dazzling selection of its signature prints for the season, as inspired by the 1990s. Turning up the glam factor, the Russian supermodel is photographed by Charlotte Wales, on the French Riviera. With the styling works of Georgia Pendlebury, the model, along with wearing fabulous prints, highlights swimwear with lace-up details, dyed jeans, and the signature tailoring of Gaultier.

A breath-taking beauty indeed, Irina, in one snap can be seen taking off her jeans to show off a black one-piece swimsuit with lace-up details, styled with a neon headband and sunglasses. Lounging on the beach in another snap, the brunette is dressed in a printed coverup over her bikini and wears pink goggles and flippers. The banknote print from the brand, which came out as a part of its Spring/Summer 1994 Collection is reimagined for the latest season with new patterns

Gorgeous and alluring, Irina is dolled up for the campaign by hairstylist Olivier Schawalder and makeup artist Cecile Paravina. Along with the print photographs, the campaign also includes a short film set to retro music, giving off perfect 90s vibe for the campaign.

Irina Shayk stars in Jean Paul Gaultier Evidemment 2022 campaign

Jean Paul Gaultier’s Evidemment campaign takes inspiration from the early 1990s

Supermodel Irina Shayk models swimwear from Jean Paul Gaultier Evidemment summer 2022 collection

Supermodel Irina Shayk models swimwear from Jean Paul Gaultier Evidemment summer 2022 collection

Lounging in a crop top, skirt, and bikini, Irina Shayk fronts Jean Paul Gaultier Evidemment 2022 campaign. Photo: Charlotte Wales

Posing with a dog, Irina Shayk wears sharp tailoring for Jean Paul Gaultier summer 2022 collection. Photo: Charlotte Wales