Bella Hadid is chic for the Fendi Fall/Winter 2022 Campaign

Discover Fendi's Fall/Winter 2022 Campaign blending strength & softness starring Bella Hadid showcasing the latest Italian designs.

High-end fashion brand Fendi brings forth its Fall/Winter 2022 Campaign, which merges together strength and softness. Photographed in studio images by Craig McDean, the campaign stars Bella Hadid, Victoria Fawole, Steph Shiu, Julia Nobis, and Rayssa Medeiros, who are sophisticated and chic in the latest designs from the Italian fashion house. Presented against a minimal backdrop, the designs of Kim Jones, Silvia Venturini Fendi, and Delfina Deletrez Fendi instantly capture the eye. The artistic director of couture and womenswear is Jones, and Venturini and Deletrez Fendi are the artistic directors of accessories and jewelry, respectively. Seen in the campaign, Bella looks fabulous as she flaunts a sheer design and a branded wrist bag. In another photograph, Julia Nobis shows off a bag that matches her tailored shirt, that includes corset detailing. The campaign also features one shot with three models showing off pastel-colored ensembles that include gloves and ruffled details. Melanie Ward and Ellie Grace Cumming have styled the shoot, with Anthony Turner and Peter Philips on hair and makeup, respectively. Julien Pujol is the director of campaign film, featuring the season’s key pieces in motion such as the Fendi Baguette, Fendigraphy, and Fendi First.

   Refracting the past through a distinctly contemporary lens. For the Fall/Winter 2022 runway collection, Kim Jones explores and reworks iconic house signatures with a fresh perspective, giving life to the striking combination of strength and softness that is deeply rooted in Fendi’s DNA. - Fendi