Gucci Resort 2022 Campaign

Italian luxury brand Gucci's Resort 2022 Campaign takes inspiration by travel, and was designed keeping the vacation season in mind. Max Siedentopf serves as the campaign’s photographer and art director, and has the models posing as giants in a world of mini summer perfect vacation spots. Popular vacation spots are Gucci's inspiration from the season, including Mykonos, Palm Desert, Miami, Bondi, Hawaii, and others, and are also embodied into exclusive designs. Alessandro Michele, the brand’s creative director, has put together vivid color combinations on mini bags, beauty cases, and tote bags. Sunglasses are presented in a variety of shapes and bold acetate colors. Gucci’s ready-to-wear collection for women includes a selection of swimsuits, including a tie-dye print in purple with a graphic palm tree print and the Gucci logo. The campaign also highlights the GG chevron print, and presents it on matching tweed sets. Camilla Romagnoli is behind the models’ makeup, with  Andrea Martinelli on hair. The Gucci resort 2022 collection can be purchased online now at Gucci.com.

'To present the product selection in a surreal and playful way, photographer and director Max Siedentopf has captured a campaign where the Gucci Resort pieces take on monumental status in mini dioramas of the various resort destinations. Tote bags and sunglasses become part of the landscape, while beach-goers bring larger-than-life energy to the frozen-in-time scenes—a reminder that unexpected stories are still to be discovered even in the most familiar destinations.' - Gucci