Levi’s x Naomi Osaka Summer 2022 Campaign

Levi’s x Naomi Osaka unveil summer 2022 campaign

Tennis superstar Naomi Osaka continues her collaboration with Levi’s and brings a new collection for the season. Following up from the Levi's x Naomi Osaka Summer 2021 Collection the latest set of designs include five new pieces that are based on sketches that were created by Naomi herself. The designs feature contrasting denim washes and have a play on proportions. The athlete poses for the campaign and shows off different sides of her personality for the denim photoshoot.

Off the court, Naomi Osaka is known to be as gentle as a flower, but when it comes to competition, she is known for being as fierce as a bear. This gives the explanation for her signature flower bear logo for Levi’s in the first place.

A dropped-shoulder coat with large pockets, a mermaid skirt with an asymmetric ruffle, and a denim halter top are the stellar pieces of the collection. Each design is crafted using cotton that has been grown using 100% organic methods.

"I wanted to keep this collection fun and playful, and also include some pieces for everyone. I was trying to bring some light-heartedness with this collection as a reminder for us all to enjoy the life we’re living and not take things too seriously. These pieces all make me feel super confident and comfortable because they’re all so flattering and fun to wear." - Naomi Osaka