Prada Men Fall/Winter 2022 Campaign

For the Prada Men’s Fall/Winter 2022 Campaign, creative director Ferdinando Verderi and photographer David Sims come together. This season, the concept of 'Prada Stories' goes further, and and stars Jeff Goldblum, the 'Jurassic Park' star, who walked for the brand’s menswear show in Milan. Rami Malek and Damson Idris also star in the campaign, and wear the Italian label's latest clothing. According to the brand, the cast includes those who 'have helped shape twenty-first century cinema.' In juxtaposition with each of David Sims’ portraits of the cast, a series of paradoxical images are feature, which are objects that have meaning and memories for the actors. For the video advert, the actors tell their own stories, express their personalities, and recount their lives for the camera, dressed in Prada finest.